Brand: Facebook App x We The Culture Facebook Creative X Team: Jose Luis (CD), Xiomara Bovell (SMM) Creative Partner: Game Seven Role: Art Director
The inaugural collaborative campaign between Facebook App and We The Culture, "For Your Care," was conceptualized and led by myself and my esteemed colleague, Xiomara Bovell. Released in 2021, during a time of significant societal upheaval and unprecedented health challenges, the campaign sought to promote healing and wellbeing among our community.
With an emphasis on joy and the cultivation of creative expression, we offered a suite of tools and resources, such as curated Facebook Groups and creative outlets, to aid individuals in navigating the tumultuous transitions we were collectively experiencing.
